BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Driving Innovation with PLM DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Driving Innovation with PLM. PDMA. See http://pdma.org/events_register.cfm?pk_event=951 DTSTART:20111115T180000 DTEND:20111115T190000 END:VEVENT END:VCALENDAR