BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Loving Your Customer: the Art & Science of Social CRM DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Loving Your Customer: the Art & Science of Social CRM. Social Media Club LA. See http://smclascrm-estw.eventbrite.com/ DTSTART:20120221T183000 DTEND:20120221T193000 END:VEVENT END:VCALENDAR