BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Content-to-Sales Marketing to Drive ROI DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Content-to-Sales Marketing to Drive ROI. SDSIC. Think about your current website content – and all of the content you’ve created over the last 12 months . . . is that content moving your particular audience through your Sales Process? How should you evaluate current content? How can you develop a strategic plan for creating content that generates more leads and more – and faster -- sales? See http://www.sdsic.org/events.aspx DTSTART:20120323T190000 DTEND:20120323T200000 END:VEVENT END:VCALENDAR