BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:LAVA Mobile - ROI in Mobile DESCRIPTION;ENCODING=QUOTED-PRINTABLE:LAVA Mobile - ROI in Mobile. While there are any number of ways to make money in the mobile space, advertising and brand sponsorship is, by far, the most common. The next LAVA Mobile panel brings together experts who have been in the trenches and know the ins-and-outs when it comes to monetizing a mobile initiative, app, or business. We'll ask our panelists to answer questions relevant to entrepreneurs, investors, and advertisers. See http://www.lava.org/mc/page.do?sitePageId=128850&orgId=lav DTSTART:20120424T183000 DTEND:20120424T193000 END:VEVENT END:VCALENDAR