BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Crisis Communications DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Planning for the Unthinkable: Crisis Communications. OCTANe. It's one of the most commonly-overlooked things when putting together marketing plans, but a solid crisis communications plan is the only way to inoculate your brand from millions, if not billions, in value destruction. Geoff Mordock and Mike Rose of Fleishman-Hillard will provide an overview of the perils of not having a plan in place and elaborate on the more immediate steps that you can take to help protect your company from a crisis. See http://www.octaneoc.org/events/planning-for-the-unthinkable-crisis-communications/ DTSTART:20120607T233000 DTEND:20120608T003000 END:VEVENT END:VCALENDAR