BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Closing the Deal: Effective Email Communication DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Closing the Deal: Effective Email Communication. Matthew O. Brimer, Co-founder, General Assembly. Do your emails often look like a giant, run-on sentence? Is the first “ask” or action item buried in a huge block of text that the recipient could easily overlook? Don’t be that guy or gal that forces people to block out 20 minutes of their day just to read your email. You’re better than that. Don’t lose a deal to poor communication. See http://www.eventbrite.com/event/6440029301/b4efa619b9393cbab42361d30620cc06 DTSTART:20130513T170000 DTEND:20130513T180000 END:VEVENT END:VCALENDAR