BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:The Los Angeles User Experience Meetup DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Nir Eyal - Hooked: How to Build Habit-Forming Products + Book Signing. The Los Angeles User Experience Meetup. See http://www.meetup.com/ia-55/events/163824732/ DTSTART:20140519T190000 DTEND:20140519T200000 END:VEVENT END:VCALENDAR