BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Color Trends and Forecasting DESCRIPTION;ENCODING=QUOTED-PRINTABLE:PDMA SoCal is pleased to announce details of our first event in 2015! Erica Woelfel of Behr will discuss color trends and forecasting. If you’re interested in gaining a “behind the scenes” perspective on the art and science of determining how color trends are identified and how they are reflected in products we use and live with every day, don’t miss this informative and entertaining PDMA SoCal event! For further details see "http://www.pdma.org/p/ca/vi/sid=536" DTSTART:20150120T180000 DTEND:20150120T190000 END:VEVENT END:VCALENDAR