BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Don’t Get Lost: Location 101 DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Don’t Get Lost: Location 101. ThinkLA. n today's technology-driven world, data is increasingly critical to the advertising landscape. Consumers have become accustomed to personalized experiences that require quality data to operate properly. This class will provide a top line overview of what location data means for advertising and why it is important for mobile campaigns See http://www.thinkla.org/event/id/702268/Dont-Get-Lost-Location-101.htm DTSTART:20160121T180000 DTEND:20160121T190000 END:VEVENT END:VCALENDAR