BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:IBM Industry Hybrid Cloud Roadmap DESCRIPTION;ENCODING=QUOTED-PRINTABLE:IBM Industry Hybrid Cloud Roadmap event. See http://bit.ly/1TjTTli DTSTART:20160719T083000 DTEND:20160719T093000 END:VEVENT END:VCALENDAR