BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Selling B2B DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Selling B2B: Secrets the B2C Pundits Never Told You! PDMA Socal. Drawing from the latest research in cognitive psychology and decades of practical experience, the speakers will outline how B2B selling is fundamentally different from B2C and then present a comprehensive B2B sales model that you can adapt to your organization. See http://www.pdmasocal.org DTSTART:20070424T180000 DTEND:20070424T190000 END:VEVENT END:VCALENDAR