BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Customer-Centric Selling and Integrating Sales & Marketing DESCRIPTION;ENCODING=QUOTED-PRINTABLE: Customer-Centric Selling and Integrating Sales & Marketing. MBA Alumni Alliance of Southern California (MAASC). Increase your sales for 2004 with Mike Bosworth (author of 'Solution Selling’) and Professor Bob Foster of the Anderson School. Mike will introduce his latest process-driven, pragmatic approach to effective sales and marketing from his newly released book entitled, CustomerCentric Selling. See http://www.andersonalum.org/la/events/eventform.asp?itemnbr=283 DTSTART:20040122T000000 DTEND:20040122T010000 END:VEVENT END:VCALENDAR