BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:From Discovery to Launch DESCRIPTION;ENCODING=QUOTED-PRINTABLE: "From Discovery to Launch: Unpacking The Fuzzy Front-End" Product Development and Management Association. George Walls, Marketing Professional. How do you get from product idea to launch? It is a rocky road and, in the end, despite great engineering, 750f all new products fail in the marketplace. To succeed in today's global environment, products need more than good engineering. See http://www.pdmasocal.org DTSTART:20040112T000000 DTEND:20040112T010000 END:VEVENT END:VCALENDAR