BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Loyalty Marketing: Understanding and Breaking Through Consumer Resistance DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"Loyalty Marketing: Understanding and Breaking Through Consumer Resistance" SoCal AMA. See http://www.socalama.org/events.htm DTSTART:20041110T113000 DTEND:20041110T123000 END:VEVENT END:VCALENDAR