BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Ensuring the Intelligent Sales Conversation DESCRIPTION;ENCODING=QUOTED-PRINTABLE: "Ensuring the Intelligent Sales Conversation" Mike Bosworth, co-author of CustomerCentric Selling, will be the key note speaker in Ensuring The Intelligent Sales Conversation. In the coming years, increasing your company's sales effectiveness will be the number one strategic objective for improving corporate performance—both top and bottom line. Creating more effective customer messaging—and in turn, the resulting selling conversations—could be the most important marketing and sales strategy you employ right now. See http://www.coldcallingcoach.com/ccs/ DTSTART:20040122T000000 DTEND:20040122T010000 END:VEVENT END:VCALENDAR