BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Blogging for Search & Data Driven Email DESCRIPTION;ENCODING=QUOTED-PRINTABLE:An integrated Strategy for Online Marketing: Blogging for Search & Data Driven Email. There are two basic aspects of successful relationship marketing - beginning a relationship and maintaining that relationship to the mutual benefit of both the organization and its constituents. In this session, we will see that search is the critical component to what traditional marketers call acquisition marketing & data driven email is the critical element in building and maintaining that relationship. See http://dmasc.org/ladma.cfm?pid=Feb08_event DTSTART:20080213T173000 DTEND:20080213T183000 END:VEVENT END:VCALENDAR