BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Maximizing Revenues In A Down Economy DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"Maximizing Revenues In A Down Economy" SDSIC. The current recession will be lethal for many firms, but it will also create opportunities for others. In addition to controlling costs and improving efficiencies, successful firms will seek to maximize the number of ways they can generate revenues from their existing products and services. In this session we’ll discuss why “repurposing” – using existing technologies, products, or services to solve new problems – is a best practice strategy for surviving a downturn, as well as for thriving in good times. See http://www.sdsic.org DTSTART:20080520T073000 DTEND:20080520T083000 END:VEVENT END:VCALENDAR