| CONVERSATION W/ KEITH FERRAZZI AND NIR EYAL. Join us for a Conversation between Keith Ferrazzi and Nir Eyal, focusing on his new book Hoooked – How to Build Habit-Forming Products. In Hooked, Nir Eyal explores why some products capture widespread attention while others flop. Based on years of research and his class at the Stanford Graduate School of Business, Eyal has written the book he wished had been available to him as a startup founder—not abstract theory, but a how-to guide for building better products and technologies. Eyal’s four-step “Hook Model” details what’s required to build a habit-forming product that brings users back repeatedly, without relying on costly advertising or aggressive messaging. Hear Nir discuss and elaborate on these 4 steps live, during an in depth conversation with author and noted busines strategist Keith Ferrazzi. See http://www.crosscamp.us/ai1ec_event/9168/?instance_id=14101 |
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