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Events For January 14, 2016

LA CEOs
Location:Santa Monica
LA CEOs. BUILDING A BRAND NOT JUST A PRODUCT - Landis Smithers, VP Marketing Grindr. Prior to Grindr, Landis was at PepisCo where in under two years, his leading global marketing innovations helped Pepsi pass diet coke in market share for the first time in four years, returning it to #2 in the category. Previously, Landis was at Playboy enterprises where he re-imagine and reinvent the iconic publishing empire into a global lifestyle platform for the new generation - leveraging the best of Playboy's DNA; melding it with fresh, cutting edge voices; leading, hiring, and training an amazing internal and external team of talent. Earlier career include tours as VP Marketing/Creative Director at Old Navy and Partner/Creative Director for Ogilvy & Mather. Landis education includes a BA from Cornell. This is restricted to qualified CEOs & CFOs only. Confirmed RSVP required See https://www.eventbrite.com/e/la-ceos-presents-building-a-brand-not-just-a-product-tickets-19934215776
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Happy Hour with Two Bit Circus
Location:Los Angeles
Happy Hour with Two Bit Circus. Join the Two Bit Circus Carnies for a night of game playing, networking and community at our Midway space at the Brewery Lofts. We're pulling back the curtain and letting our friends get hands on and play Two Bit Circus games and network with our Los Angeles community. See https://www.squadup.com/events/happy-hour-with-two-bit-circus
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From Running Lean to Scaling Lean: How to Get Traction
Location:Santa Monica
From Running Lean to Scaling Lean: How to Get Traction. Whether it's getting the green light on a new venture, or securing an additional round of funding, entrepreneurs are constantly faced with the challenge of demonstrating progress to their stakeholders. The term stakeholder is loosely defined here to include anyone with a vested interest in your business idea. This could be an investor, corporate sponsor, spouse - even yourself. Remember that while ideas are cheap, acting on them can consume years of your life. Up until now, we have typically relied on two measures of progress: how much stuff we're building and how much money we are making. Both of these are unreliable proxies of progress that can lead us down the wrong path of building something nobody wants. In this talk, you’ll learn how to focus on a single metric that all stakeholders want, i.e. TRACTION! Further, you’ll learn how to use this metric to build a traction model, and identify the bottlenecks or constraints holding you back. For those already familiar with Running Lean (not a prerequisite to attend): The big epiphany in Running Lean was viewing your business model (not your solution) as the product. This talk will focus on how you measure the output of a working business model through additional thinking processes like the Theory of Constraints, Jobs-to-be-done, and Systems thinking. This talk previews content from my upcoming next book: Scaling Lean. You will receive a hardcopy of the book delivered to you when it comes out early next year. See https://generalassemb.ly/education/from-running-lean-to-scaling-lean-how-to-get-traction/los-angeles/19604
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Food + Tech: The Ingredients to Success
Location:Santa Monica
Join us on Thursday, January 14th for a panel discussion with leaders in the Food, Drink, and Technology industries. Today, technology influences the way food is prepared and consumed. The on-demand economy makes it easy for anyone to get food delivered straight to the home or office. We will hear from Drizly and LAbite, who will also be providing refreshments and light appetizers. See https://generalassemb.ly/education/food-tech-the-ingredients-to-success
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