| Pay to Play: Will Viewers Pay to Watch Online Video? Tubefilter. The traditional ad-supported revenue model has dominated online video, but new models are emerging—the most promising being the new paid direct-to-consumer model.Comedians such as Louis CK, filmmakers, musicians and creators of all kinds are embracing "pay to play" to make real revenue from their premium programs. We're teaming up with the folks at Chill—who in November 2012 launched Chill Direct, a way for creators to sell premium content directly to their audience—to dig into the details of direct-to-consumer model, how it works, and its potential to create windfalls for online video creators. See http://dec2012-tubefilter.eventbrite.com/ |
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