| Ventura NEXT Program: Customer Discovery. Early stage entrepreneurs often become infatuated with their product -- building something to solve a problem they think (or sometimes hope) people actually have. But the reality is that there is nothing more powerful for an entrepreneur than building a product that solves a real problem for a customer. It's only by structured customer discovery that you'll learn what your customers need to have solved, how to solve it easier, cheaper or faster, and what they will pay to get the job done. It seems so simple, but most entrepreneurs waste lots of time and resources bypassing customer discovery or accomplishing it by trial and error. See
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