| Gamification: How to Improve Businesses and Lives. Tech Biz Connection. A key goal of business is to attract and engage a group of people with a common passion or interest, and then activate them to purchase. Many marketers are looking to leverage online social networking for this purpose, but the results have been mixed. Adam Sarner, a Gartner analyst, has projected that over 75 percent of Fortune 1000 companies will undertake some kind of online social-networking initiative for marketing or customer relations in 2014. Through gamification, organizations can take control of their brand experience by engaging users, encouraging them to join a community, drive active participation, share with friends outside the community, and even recruit friends. Gamification enables you to turn customers into fans, and fans into evangelists. Join our panel of experts to learn how to utilize gamification in your business. See http://www.techbizconnection.org |
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