| LA AdTech is bringing insights into emerging platforms that impact the digital advertising industry. Many are familiar with bitcoin as a digital currency but the underpinning is a technology called blockchain. Having first made waves in the finance industry several years ago, blockchain is poised to become the break-out technology for digital advertising as the industry searches for solutions to a broken and opaque supply chain. Blockchain also has the potential to wipe out fraud - tackle bot traffic, domain spoofing or even a Methbot. Its potential is vast but first we have to understand what it is and how it works. Join us for a panel discussion to learn: • What blockchain is and why you should know about it; • How it can work with existing standards approaches, such as ads.txt; • How blockchain technology can change the transparency game and clean up the supply chain; • How blockchain can be used to combat fraud; • And specific protocols and products in development. |
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