How to Start Your Own Creative Agency (With Zero Overhead)
Date: January 23, 2013
Location:Santa MonicaHow to Start Your Own Creative Agency (With Zero Overhead). General Assembly LA. Alan Stuart, Founder and Creative Director, One Long House. The economy is in a slump. It has been for a while. But that can bode well for creatives. Crappy economies are where good ideas float to the top and bad ones crumble and fail. Consider it capitalism's natural selection. Contrary to popular belief, opening a small studio/agency/shop doesn't take a bunch of money. In fact, there are a ton of advantages to starting and scaling your creative team in a super lean fashion. In this class, Alan will share all of the good (and terrible) experiences of opening his creative cooperative, One Long House, in an attempt to encourage creative growth and prevent redundant mistakes. Students will not only learn of the decisions and problems that come with starting a small creative agency, but their potential solutions as well. See
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