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Sales and Distribution Strategies
Date: January 15, 2004
Location: Santa Monica
"Larta University Entrepreneur Series # 7: Moving It Out the Door: Sales & Distribution Strategies" Topics covered in this course include how to sell, getting the most out of distribution networks, and forming valuable strategic alliances. You've got a great product, but how do you get it to paying customers? Resources are scarce and direct sales forces are expensive, a company should be able to determine the most appropriate distribution channels and how to manage them to expedite growth. You will learn how to maximize the effectiveness of your various sales channels and develop a step-by-step approach to define, characterize, and evaluate a strategic partner - before or during alliance. See
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