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Success with SaaS
Date: June 10, 2008
Location:San Diego
"Success with SaaS" SDSIC. As corporations become increasingly open to buying SaaS solutions, application vendorís revenues are growing rapidly. At the same time, public equity markets are placing a high premium on SaaS vendors, with market values averaging 5x forward revenues. This dramatic shift has led private investors to focus more on promising SaaS vendors. While the SaaS model offers significant incentives to enterprising entrepreneurs, the operational challenges of making this shift are significant and impact every part of an organization. As well, this transition can have a dramatic impact on cash collection which, if not managed appropriately, can sink the business. This discussion will outline four important steps to ensure success in transitioning from a software license to subscription model. See
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