"Build Better Products: Play Games" SDSIC. Leading product managers know that a strong relationship with the customer and solid domain expertise are key to create successful products. In this fun and highly interactive session, award-winning instructor, consultant and practicing product manager Mara Krieps will present an introduction to "Innovation Games", a simple yet highly engaging new qualitative research technique that innovative organizations are using to gather rich feedback from their customers to build better products. See http://www.sdsic.org |