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Complementary Innovation
Date: April 28, 2005
Location:San Diego
"Complementary Innovation" PDMA Socal. Complementary innovation differs from the commonly accepted practices of sustaining and disruptive innovation. The notion defines a powerful, yet lesser known approach to developing successful new products. It advances innovation in new product categories and new markets without threatening to cannibalize other product lines, and without the pressure of entering already saturated markets. Proper application and management of Complementary Innovation results in unique, often patentable and defendable offerings that provide moderate to high profit structures. See
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