| OMMA Mobile. OMMA Mobile will focus on ROI and results, especially in the entertainment and media business. Televison, film, magazines and music industries all launched major mobile initiatives this year and tweaked some older models. From TV text-in programs to branded games, dedicated iPhone apps to mobile video on demand, on-deck music stores to the emerging ringback market, media companies finally are serious about getting a toehold on mobile. Are users picking up the call? See http://www.mediapost.com/events/ommamobile/ |
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