| Measuring Marketing Effectiveness: What have you done for me lately? San Diego Telecom Council. This interactive session will be explored from both the client and provider perspectives and will highlight the tracking mechanisms and systems that companies have put into place or providers are offering to measure the effectiveness of their marketing efforts. More and more, marketing executives are being asked to provide solid and ongoing proof that their strategic and tactical efforts are working and contributing to the bottom line. This meeting is designed to educate the local marketing community on ways to approach this very same subject in their company or with their clients. See http://www.sdtelecom.org |
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