| May 18, Santa Monica -- "Pitch it to Me: Connecting with Top-Level Journalists" One of the biggest challenges technology companies face is finding a compelling way to tell their stories such that journalists will want to write about them and their products. Media coverage often drives sales, but it's not that easy to capture attention of today's top journalists. What makes a good article, and how can you get in front of your most important media contacts? Topics we will cover are: what topics are driving technology media today?, how can executives best prepare for media interviews?, do press releases matter?, what's the best way to present a story idea?, how often should companies be in touch with reporters? See http://www.scsc.org/events/impact/may1805.html |
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