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Effective New Product Development
Date: February 17, 2009
"Effective New Product Development PROCESS in Entrepreneurial Cultures" PDMA SoCal. Product development professionals have long recognized that a new products process, if not properly suited for an organization, can actually hinder new product development. Too little structure can lead to a free-for-all, where managers spend most of their time fire-fighting and people look for any alternative. Too much structure can be have people following stacks of policies that make the new product process slow, bureaucratic, and self-defeating. See
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