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Guerilla Marketing
Date: March 18, 2009
Guerilla Marketing. Techbizconnection. Everyone loves David & Goliath stories about the little guy who takes on the bigger, more heavily armed opponent and wins. When the little guy uses unconventional tactics and surprises the opponent, itís called guerrilla warfare. When some starry-eyed startup shocks the world with an underground marketing campaign that costs next to nothing but causes shockwaves for months, itís called guerilla marketing. Guerilla marketing is unconventional; onlookers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. At this power-packed event you will learn B2B, B2C, web plus event guerrilla marketing tactics, where small size is actually an advantage instead of a disadvantage. See
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