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Strategies for Optimal Product Launch
Date: July 19, 2005
"Strategies for Optimal Product Launch" PDMA SoCal presents Mark Hart, President of OpLaunch, who will share with you his strategies for production launch and ramp-up including tips for developing marketing materials, supply chain, sales channels, training, customer service, and support capabilities that provide "lift" for your product. The presentation will include: - Examples from great, mediocre, and cancelled product development efforts - Suggestions for increasing efficiency during development and launch - Strategies for optimal impact of your development and launch initiative. See
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