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Winemaking in Santa Barbara County - A World of Entrepreneurs
Date: June 17, 2009
Location:Santa Barbara
The MIT Enterprise Forum of the Central Coast Presents: Winemaking in Santa Barbara County - A World of Entrepreneurs. Just forty years ago, there were fewer than 200 acres of vineyards in Santa Barbara County. Since then, hundreds of wineries have sprung up and thousands of acres are devoted to viniculture. But even with that growth, only two or three wineries are of commercial "Napa Valley" size. All the rest are entrepreneurial enterprises founded by winemakers, growers, gentlemen farmers, retired CEOs and others in a crazy-quilt of interconnecting relationships. What global forces, and what technological, market and demographic changes are coming? How will they impact our entrepreneurial business of wine in Santa Barbara County? See
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