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How Innovative Digital Advertising Startups are Changing the $150 Billion Advertising Market
Date: June 18, 2009
Location:Newport Beach
OCTANe Innovation Series – How Innovative Digital Advertising Startups are Changing the $150 Billion Advertising Market. Orange County is home to a number of innovative startups that are shaking up the established advertising industry. During this program we will discuss these hot topics in digital advertising. * Advertising performance: How do you measure, buy, and track performance in all types of advertising? * How do you blend creativity and performance in today’s advertising? * How is traditional media using technology to measure performance? * How will IP-based advertising get the industry closer to personalized advertising? See http://www.octaneoc.org/calendar/view_event.asp?CalendarID=404
More information: http://www.octaneoc.org/calendar/view_event.asp?CalendarID=404
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