Marketing Automation Roundtable. SoCalAMA. While many businesses have deployed advanced sales force automation tools, only the most forward-thinking marketing organizations have embraced the power of the next generation of marketing automation tools. Imagine this scenario: the World Health Organization has raised the swine flu pandemic alert level from phase 4 to 5, signaling that a pandemic declaration may be imminent. Are you concerned that critical communications will be impaired by internal politics and bureaucracy? What system could an organization put in place to effectively respond to this challenge? See http://www.socalama.org |