"IP Strategies" CONNECT. Intellectual property can be the primary asset of a technology company, and strategic management of IP can attract capital, and impact the long-term results of a company's success. It is essential for any technology company to be constantly aware of the opportunities for value creation by the application of sound commercial strategy to developing and exploiting its intellectual property assets. This workshop covers the most crucial legal and business strategies any company should know before exposing its technology to a competitive marketplace. See http://www.connect.kintera.org/rtaworkshops |