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Messaging Platforms
Date: September 09, 2009
Location:San Diego
Messaging Platforms. SDSIC. Learn how to define the messaging backbone on which all company communication is built--internal and external, employee, shareholder, investor, consumer and client. Each audience wants to hear what is important to them, yet the company, product and service message must be unified and consistent across national and often global markets. A unified message platform defines what an organization is, what it does, what it stands for, why it matters and where it is going. It communicates vision, value and reputation—ultimately creating greater ROI for all communication strategies and programs. See
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