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A Comprehensive View of Social Marketing, Social Media, and Social Networks
Date: September 16, 2009
Location:Santa Barbara
The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. What separates successful companies from unsuccessful ones is often marketing. With more and more consumers online though, its not enough to have a marketing strategy based on traditional media outlets you need to have a significant web presence as well. Blogs, Facebook, LinkedIn, Twitter, and other social platforms can be low-cost marketing tools (great for anyone in this economic climate!) that generate buzz and drive purchasing decisions. As an entrepreneur, knowing how to use these popular platforms gives you a competitive edge. Join us Wednesday, September 16. Our keynote speakers, Ronald Rice and Lorrie Thomas, will discuss the power of web marketing and describe effective strategies to use social media to create brand awareness and boost business. Ron and Lorrie will also discuss ways to quantify social media as a marketing effort. Our panelists will focus on how they have successfully used social media as marketing tools within their organizations. See
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