| "Making a Product Work for You: Developing Your Marketing and Sales Plan" Larta. A strategy for effective marketing, pricing, sales planning and managing competition is an essential element of any business plan. This workshop covers issues such as: defining and segmenting the total target market, customer and competitive analysis, branding, and other marketing and sales planning fundamentals critical to sustaining your business. The workshop will also lead you through an exercise on how to think about pricing. See http://www.larta.org/ecommerce/shop/MnCatalogDetail.asp?ProductID=LartaU111705 |
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