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Faceoff: Social Media versus Paid Search Marketing
Date: March 17, 2010
Faceoff: Social Media versus Paid Search Marketing. Techbizconnection. Which is better for Lead Generation? When? Social media advocates tell you that you need to be active on LinkedIn and become a Blogger. They tell you that your company must have a Facebook fan page and a Twitter following. Others tell you that Search marketing is the best lead generation tool of our time and you need to allocate a large portion of your marketing budget for Google Paid Search advertising. How should you allocate your time and resources? Which is better for you? What mix is the right combination for your business? Can you do one and not the other? If you have to do it all, how do you ge t it done? See
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