| "Understanding What IP Can Do For You: Building Effective Barriers Against Competition" Larta. Intellectual property, the primary asset of a technology company, can attract capital, create revenue, and contribute to a company's long-term success, if it is strategically managed. This workshop covers the most crucial legal and business strategies every company should know before exposing its technology to a competitive marketplace, including: licensing, patenting, as well as copyrights and trade secrets. See http://www.lartauniversity.org/Courses/CourseInfo.asp?CourseId=22 |
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