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How Virtual Goods Are Transforming the Game Industry
Date: July 15, 2010
Location:Culver City
How Virtual Goods Are Transforming the Game Industry. TCOSC. With the explosion of social and mobile gaming and the estimated $1.6 billion virtual good market in 2010, a paradigm shift is occurring as it relates to the monetization of game related entertainment. Game consumption has reached extraordinary levels on Facebook and Smart Phones and these games are often initially offered for free or near free. However, publishers have discovered a new way to monetize games through virtual goods and this has opened up an entire new market in a very short period of time. Join us as we examine the social/mobile gaming market and how virtual goods are increasingly becoming the primary monetization model for the publishers of these games. See
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