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The Power of Marketing Metrics: Demonstrating Marketing's Value to the Organization
Date: July 22, 2010
Location:Irvine
The Power of Marketing Metrics: Demonstrating Marketing's Value to the Organization. Does your marketing pass the “so what” test? Most marketers today realize they need to demonstrate their value and have established some way to measure something. But the real question is are you measuring what matters? The right metrics and measurement, data, analytics, systems, tools and processes can make all the difference in your marketing measurement and accountability initiatives. See http://www.tcosc.org
More information: http://www.tcosc.org
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