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Date: September 15, 2010
Innovation. Techbizconnectoin. Sustainable competitive advantage comes from the creation and nurturing of an innovation engine that develops and brings to market products and services that provide customer value on an ongoing basis. Innovation is the creation of customer value through invention. However, simply thinking up potential new products or services is not enough - the customer's unmet & sometimes unexpressed needs must be considered - in fact, incorporated into the product creation processes that a firm implements. How do we best consider customer needs & include them into the product creation process, without running the risk of just providing known approaches and incremental improvements? See
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