| New Entrepreneurial Opportunities in Digital Entertainment: The UltraViolet Approach. Consuming films has been more difficult for online than physical mediums. With the digital rights management in place, the ability to buy a movie once to be viewed on multiple devices has been limited. However, the situation is about to change with the advent of UltraVioletTM. Currently in testing and set to launch in 2011, this new coalition promises new features to consumers in the form of “buy once play anywhere” and new opportunities for entrepreneurs. See http://entforum.caltech.edu/january2011.html |
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