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Innovating a Traditional B2B Company
Date: March 15, 2011
Location:San Diego
Innovating a Traditional B2B Company. San Diego MIT Forum. “Innovate or die” is a common motto of business – especially when the market has matured to a point where the services are seen as a commodity and annual competitive bids are standard practice. So how does a well-established company release new solutions that are not intuitive to their current client base or sales team and make it a robust part of their service offering? See
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