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Best Practices: Marketing and Branding for SMBs
Date: March 15, 2011
Location:Costa Mesa
Best Practices: Marketing and Branding for SMBs. Consumers do not make linear decisions any longer about purchasing goods or services and will engage in many touch points before deciding on a purchase. Almost all of these start online. Therefore, if a small business wants to maximize their impact, it must begin with their online presence; they must consider an integrated holistic branding and marketing strategy. In essence - how they communicate offline when in front of a customer is just how they should act online. Our panelists will act as a resource for businesses in the room - given that both of them have managed major brands and collectively have been in marketing about 50 years with as much as $150.0 million under mgmt. See
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