| "Creating Market Segmentation that Produces
Results" Software Council of Southern California. Market segmentation is a powerful tool for focusing scarce resources, reducing risk and enjoying significantly above average ROI. Unfortunately, segmentation is often done poorly. It is an afterthought, with little time and effort devoted to it. This program is designed to provide practical tools and tips, especially for those of you who are not satisfied with the return on your marketing and product development expenditures. See http://www.scsc.org/events/impact/february1606.html |
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